Ririmu Makaino is a virtual YouTuber (VTuber) and member of the popular Japanese VTuber agency Nijisanji. She is portrayed as a mischievous demon girl with a playful and impish personality. Ririmu is known for her energetic streams, unique voice, and engaging interactions with her fans. Within Nijisanji, she plays the role of a cheeky troublemaker, often teasing her fellow members and participating in collaborative events. Her cute yet devilish persona has earned her a dedicated fanbase.